Design, Illustration and Interpretation

Gay Kraeger – Creative Partner

Gay Kraeger is our artist and designer. She has a degree in graphic design and years of experience as a watercolor illustrator. She is responsible for the artistic content in all of our projects. Learn about Gay’s other pursuits at

Holly Reed – Managing Partner

Holly Reed is our project manager, writer, editor, and business manager. She is responsible for research and copywriting for all of our projects. In addition, Holly handles sales, marketing, accounting, and manages our contract manufacturers.

photo of Gay Kraeger and Holly Reed